A Live, Online,
Interactive Learning Experience
Presented by: Ruth King
Four sessions: June 4, June 11, June 18, and June 25, 2008
(1:30 PM Eastern, 12:30 PM Central, 11:30 AM Mountain, 10:30 AM
Pacific Time)
I’m Ruth King. Since 1981 I’ve helped thousands of businesses avoid financial mistakes, grow, and achieve the goals they want to achieve.
Most of us start our businesses because we have a passion for, or want to fill a need with, our products and services. We don't start our businesses because we love accounting (unless you are a CPA).
One of my first clients was a florist. She was paying an accounting service each month to do her monthly financial statements. They sent her statements promptly every month. My client looked at the profit and loss statement, saw that she was making a profit, and threw the statements in a drawer...never to be looked at again.
She began having problems paying her bills. This puzzled her because her statements showed that she was profitable each month. She called me. I looked at the statements, asked a few questions and got a blank stare and silence back. I said, "You really don't know how to read these, do you?" She admitted that she didn't. I wrote a list of questions to ask the accounting service. It turned out that whenever they didn't know where something belonged they put it in miscellaneous sales! This totally screwed up her financial statements. My client fired them and I made her take a bookkeeping course. She said that she spent the three most miserable months of her life. However, now she knew enough to question a statement that didn't look right.
My worst client (financially) started with a negative $400,000 net profit (ie he was $400,000 in the hole). I helped pull him out of that hole and that company is still profitable over 17 years later.
I can help you too. Winning the Financial Battle gives you the tools to understand your financial statements without taking a painful, three month bookkeeping class.
You'll get the nuts and bolts you need to properly manage the financial side of your business. After these four weeks you'll recognize when "things don't look right". When you complete it, you should know enough to question your accountants, whether they are internal or external to your company. The only way that you can keep your hard earned money is to know that your financial statements are correct each month. You have to know the score and believe the score each month.
And you won't have to pay my hourly rate of $3500 per day.
Are you going to have to do some work?
Absolutely. You can't get this information into your head
without putting in some effort. This is four one-hour
sessions with critical information, explained in ENGLISH,
so you can easily apply it to your business and understand your scorecard. You'll
have practical homework, using your business' information to
get ready for the next session.
How does the Program Work?
You participate in these programs from the convenience of your home, office, or on the road...anywhere a connection to the Internet exists.
You have access to each program 24 hours per day. When you register, you'll receive a password and instructions on logging in for the sessions.
(In one series a company owner watched a session 5 times until he got it. His comment to Ruth, "Sometimes it takes me a long time to get it because it isn't something I went to school for. I appreciate the opportunity to watch the programs "until I get them.")
Agenda
- Session 1: Accounting definitions, balance sheets, and profit and loss statements. Gross profit vs. gross margin exercises. Homework assignment.
- Session 2: Ruth's rules for pricing and break even. How much does it really cost to stay in business? Departmentalization to ensure that each of your departments is earning a profit. Homework assignment.
- Session 3: Short term benchmarking. Calculate the 10 critical financial ratios that tell you when your company is headed for a crisis (and what to do about them). Homework assignment.
- Session 4: Long term benchmarking. Use trailing numbers to see the overall health of your company. Implement cash flow procedures that help you track and keep the cash you generate.
Who is Ruth King?
Ruth King has been coaching small business owners for the past 18 years. She is CEO and Chief Evangelist of PprofitabilityChannel.com and has helped hundreds of businesses improve profitability, grow, and even out seasonality. Her no-nonsense style and ability to put financial terminology in words owners and managers can understand have made her nationally known and sought after. She has written several books including The Ugly Truth about Small Business and The Ugly Truth about Managing People. Her manuals include Keeping Score: Financial Management for Contractors/Entrepreneurs and Keeping Score: Improving Productivity and Profitability.
You Receive:
A FREE 30-minute telephone consultation to review your financial statements – When you enroll in Winning the Financial Battle you get to pick my brain, and get the answers to your burning questions about your financial statements. People who consult with me pay me more than $500 per hour. I’m giving this coaching session to your free as a thank you for investing in Winning the Financial Battle. I’ll personally give you ideas to help you format your financial statements to help you better run your company, increase productivity of your team, and spot minor issues before they become major crises!
Plus:
Four dynamic sessions….
Your investment:
Only: $497
Here's what others say:
I've been through other financial classes. With yours I really got it for the first time. The light bulb finally went off. – KM, business owner in Connecticut.
I made my son go through the classes. He was working in my business and didn't have a clue how much things cost. You really opened his eyes. Thank you. – LK, business owner in New York
I just wanted to drop you a line and thank you. It is the best money I ever spent. I now understand how to read my financial statements and what the income statement and balance sheet mean. Funny, when you buy Quick Books no one really explains things the way you do. – JQ, business owner in Pennsylvania
This particular series on CASH is very important and cannot be over emphasized. In spite of everything you want to believe about people, it comes down to having the proper controls. I would be willing to bet that every company will experience a loss at some time. The degree will be managed by the controls in place. Hope you are well. – BC, business manager in Tennessee
If you're not willing to do some work on the financial side of your business then you probably shouldn't be in business. Even though it's an area that most entrepreneurs hate, it is critical. Financial statements are your score card. Accurate statements tell you when you're doing well and when you're headed for trouble so you can take steps to prevent minor issues from becoming major crises. They tell you about your cash issues, inventory issues (if you have inventory), and whether your debt is rising too fast for the assets you have in your business.
Quite frankly, if you're not willing to invest time to learn the financial side of your business you'll probably get into trouble as your business grows. Then you'll call me and pay thousands of dollars to get out of it or decide that owning a business is too much stress, too hard, and no fun. You'll probably decide to go back to work for someone else and close your business...and you're usually in debt.
Winning the Financial Battle helps you learn the financial side of your business. Will it turn you into an accountant? No. It will give you enough knowledge to question those people who are doing your books. And, as a smart business person, you want to do the things you do well, turn over the things you don't do well (like accounting) and oversee those things you turn over.
My ironclad 100% guarantee.
Watch the first session. If you decide that Winning the Financial
Battle is not for you...If you decide after doing the homework
that you don't want to be in business...or for any other
reason, call me for a full refund...no questions asked...no
hassles. Keep the manual, Keeping Score: Financial Management
for Entrepreneurs as my gift to you for trying!
An investment of a mere $497 in the financial health of your business is miniscule.
Click Here to Enroll Now
To your success,
Ruth King
PS. If you decide that you’d rather spend $3,500 on my daily fee rather than invest only $497 in Winning the Financial Battle, call me at 800-511-6844.